Yuri Vega is 20-year veteran of the footwear industry, having worked at brands such as Merrell, Saucony, Hush Puppies, Keds, Chaco, and Sperry in several international roles. Vega has worked managing international distribution in Latin America, Europe and the Middle East. She got her start in the industry working in a tannery laboratory which exposed her to the leather making and shoe manufacturing process. Yuri co-founded Holo Footwear, a sustainable footwear brand at the intersection of sport, culture, fashion and the outdoors. She currently serves as the President of Holo with a focus on establishing and driving strategy, establishing strong brand awareness across retail and DTC, and launching the brand internationally.