Melissa is the Founder and CEO of The Lip Bar, a beauty brand started in her kitchen while working on WallStreet. Since the early days of playing chemist, The Lip Bar has become a pioneer on beauty and inclusion and the company is now sold in Target and Walmart stores across the U.S. Melissa believes that without representation, as humans, we’re left seeking validation. And since 2012, she’s been on a mission to change the way people think about beauty.In 2020, she was praised by INC Magazine as a top entrepreneur. In 2021, CEW recognized Melissa as one of 5 female founders of the year. Her take on business and beauty has been praised by industry leaders such as Forbes, Women’s Wear Daily, Entrepreneur, Allure and more. In 2022, she transformed The Lip Bar, Inc. Into a platform with the launch of her second brand, thread beauty, which caters to Gen-Z.